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This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management. This offers busy executives and students alike, an opportunity to grasp key marketing concepts quickly and effortlessly These cases cover a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas to provide readers with a well-balanced understanding At the same time, the text and language has been made more concise and accessible without losing the original Kotler`s and Keller`s depth and insight to the subject. With content shaped to reflect the world`s fastest burgeoning economy, this is one textbook the marketing student seeking to understand China cannot do without This adaptation provides hard-to-find and well-researched China cases that offer insights into the local marketing situation. Marketing Management in China, 1st Edition, brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. Author,: Kotler, Philip.Table of Contents - Part 1 - Understanding Marketing Management - Chapter 1 - Defining Marketing for the 21st Century Chapter 2 - Developing Marketing Strategies and Plans Part 2 - Capturing Marketing Insights Chapter 3 - Gathering Information and Scanning the Environment Chapter 4 - Conducting Marketing Research and Forecasting Demand Part 3 - Connecting With Customers - Chapter 5 - Creating Customer Value, Satisfaction, and Loyalty Chapter 6 - Analyzing Consumer Markets Chapter 7 - Analyzing Business Markets Chapter 8 - Identifying Market Segments and Targets Part 4 - Building Strong Brands Chapter 9 - Creating Brand Equity Chapter 10 - Crafting the Brand Positioning Chapter 11 - Dealing with Competition Part 5 - Shaping The Market Offerings Chapter 12 - Setting Product Strategy Chapter 13 - Designing and Managing Services Chapter 14 - Developing Pricing Strategies and Programs Part 6 - D elivering Value Chapter 15 - Designing and Managing Integrated Marketing Channels Chapter 16 - Managing Retailing, Wholesaling, and Logistics Part 7 - Communicating Value Chapter 17 - Designing and Managing Integrated Marketing Communications Chapter 18 - Managing Mass Communications Advertising, Sales Promotions, Events, and Public Relations Chapter 19 - Managing Personal Communications - Direct and Interactive Marketing and Personal Selling Part 8 - Creating Successfull Long-Term Growth Chapter 20 - Introducing New Market Offerings Chapter 21 - Tapping into Global Markets Chapter 22 - Managing a Holistic Marketing Organization.
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Download Anime Gintama Season 2 Sub Indo Film more. Manajemen pemasaran jilid 2 / Philip Kotler, Kevin Lane Keller Pengalih bahasa: Benyamin Molan. Rangkuman Bab Satu Sampai Delapan Buku Manajemen Pemasaran Philip Kotler Dan Kevin Lane Keller. PENERBIT ERLANGGA 2 Pemasaran dalam Dunia yang Sedang Berubah Mendefinisikan pemasaran dan mendiskusikan konsep inti pemasaran Mendefinisikan manajemen pemasaran dan menguji bagaimana pemasar mengatur permintaan dan membangun hubungan dengan pelanggan yang menguntungkan Membandingkan kelima falsafah manajemen pemasaran Menganalisis tantangan. Philip Kotler Gary Armstrong PENERBIT ERLANGGA. This is the 13th edition and is very up-to-date. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully. Marketing Management is a very well laid out and clear text book. With that said, my four star rating is based upon text books, not all books I have read.
It addresses many of the latest trends around viral marketing and utilization of web based social/busin This is a text book for my Master's degree. This is a text book for my Master's degree.
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